ROSSANO TIEZZI METAVERSE BEAUTY - But is it possible that still the design of the true made in Italy has not entered the metaverse? I asked myself this when I met Fabio Rotella in his studio in Milan. And so we decided with passion and enthusiasm that we would take this great first step. Combine the creativity of an architect and his team with the technical 3D knowledge of great professional developers. For some weeks now, our two companies have been working side by side to reproduce in immersive reality the futuristic designs of architecture conceived from the experience of Italian know-how.
But what does it really mean to bring beauty into the metaverse? It means first of all making the environments we live with our avatars comfortable and aesthetically satisfying places. Designer furniture, accessories, luxury floors and a wide range of colors. Nothing is impossible when designing virtual spaces. And it is precisely here that the point of view of an architect can make those spaces alive and ready for an experience as much like real life.
A bit like the cars that we have learned to make living rooms mobile precisely because inside of them we spend a lot of time of the day, so also the metaverse - which will be a dimension in which we will spend part of the working time and also of the free time in the coming years - must be cozy and relaxing.
In addition to this there is then all a business in the business to discover. While we help companies build virtual meeting places that perfectly meet the needs of the product, customer and employees, we are also inserting in those spaces a furniture that can become itself part of the business that develops and evolves within the metaverse. I am thinking for example of a chair or a painting or a piece of furniture designed exclusively for that space. All this can become an NFT and enter the flow of blockchain.
The collaboration itself between Advepa and Studio Rotella was born in an absolutely original way and is linked to the world of NFT. The contract between Advepa and Studio Rotella was in fact signed by a handshake between Tiezzi and Rotella that today is already an NFT, a non fungible token, which has a contract value in effect and that will enter the blockchain.
Beauty is the only criterion we have to give life to something lasting. An idea as perfect as it is nothing without beauty.
In short, as the metaverse expands in various directions, our group has chosen to take a very precise path: an aesthetic path. Alongside the development of ideas that make a difference to business through 3D, we want to offer growth opportunities to companies, without sacrificing a rewarding experience.
«Beauty and truth are one thing. This is what we know about the earth and this is all that matters.» Thus wrote John Keats, British poet who embodies the values and themes of Romanticism. Beauty is the only criterion we have to give life to something lasting. An idea as perfect as it is nothing without beauty. Which supports it, makes it palatable, desirable, makes it something unique and everyone wants to be a part of. Beauty has entered our metaverse and we can no longer do without it.
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Rossano Tiezzi, born in Arezzo, has been commercial director of Advepa Communication since 2015. He deals with trading products of the company: Virtual Fairs, Events, Showroom and Hybrid Events.