Oliver Camponovo: Why integrate the ESG factor into your business model

OLIVER CAMPONOVO INVESTMENTS ESG - Would you trust a company that doesn’t care about employee welfare, gender equality or fair pay policies? Would you invest in a chemical company that makes no effort to mitigate its environmental impact?

Investments also look to the green

In recent years there has been a growing focus on issues related to the environment and human rights, which has also led to a radical change in the financial and investment market.

Companies are asked to take more and more responsibility for their "impact" and to make it as positive as possible, getting to the point, from investors, to evaluate organisations not only on the basis of financial performance but also on the basis of non-financial criteria and the way they manage their risks and opportunities.

In addition, the greater sensitivity to this issue is found in Millennials and Generation Z to the point that some financial analysts and investment managers offer advisory or investment lines dedicated to these factors.

But what is an ESG investment?       

ESG stands for Environmental, Social and Governance.

Socially responsible investment dates back to the 1960s, when investors began to avoid companies with negative reputational factors (e.g. companies involved in the South African apartheid regime). Much has been done since then, and in 2015 the United Nations officially set 17 Universal Goals for Sustainable Development.

Investors are increasingly applying these non-financial factors as part of their investment analysis and selection process and, while ESG metrics are not mandatory in reporting, More and more companies publish specific data on ESG factors.

ESG investments towards SRI

The ESG investment was born from the Socially Responsible Investing (SRI) philosophy while there are fundamental differences.

SRIs typically use negative value judgements and screening to decide which companies to invest in while ESG investment seeks to find positive value in companies that apply socially responsible principles.

The SRI filters and excludes from the portfolio holders companies that do not meet certain criteria while the ESG opts for realities defined "impact" based on the three related areas:

• Environmental factors (Environment), refer to the company’s behavior on issues related to resource depletion, climate change, waste and pollution.

• Social factors (Social), are related to the company’s treatment with respect to people, workers and local communities, including health and safety issues.

• Governance (Governance) factors, refer to corporate governance and policies, including tax strategy, corruption, structure, pay.

Why integrate the ESG factor into your business model   

It is clear that social responsibility is a topical issue at any level (financial, regulatory, etc.) and, regardless of the legal requirements, it is an issue that should be addressed within your organization.

Because many investors are incorporating ESG factors into the investment process, integrating sustainability elements into your strategy can definitely impact your revenue.

This requires a change of mentality: ESG must be considered an investment rather than a cost because it allows to obtain various benefits, between which a greater trust in the market and a better reputation.               

But does the ESG factor generate an excess return for investors?

You can’t become an ESG champion overnight           

It takes time to enhance its culture and create a dedicated team to invest in long-term initiatives to drive shared value creation.

ESG organizations try to avoid short-term and low-cost thinking.

Instead, they imagine the cause and effect of corporate actions and capture stakeholder-focused value creation opportunities while avoiding stakeholder-related risks. Shareholders continue to thrive even if not at the expense of employees, customers, suppliers, the community or the planet - and usually over a longer time horizon.

Therefore, even the studies that analyze the ESG factors in the analysis of a possible over or under performance are difficult to grasp all the aspects of this new company philosophy and certainly in many cases the added value of an ESG culture is not yet reflected in the share value.

To date, not all scientific analyses and publications support the idea that ESG factors always lead to better equity returns. There are many variables at play, including simple elements such as time and the fact that not all stock exchange operators are good stock exchange operators.

However, a significant amount of research suggests a positive correlation between companies that do well and companies that do well financially - and by extension, are good for shareholders.

At the same time, there is not a single study that proves otherwise.

So, if ESG factors are likely to be positive and, at the very least, not detrimental to business performance, then why shouldn’t investors want to invest in companies looking to make the world a better place?

Impact investments

IMPACT INVESTMENTS - Impact investments represent all those investments for the benefit of companies that support the environment and/or the social. A new fund launched by NN Investment Partners (NN IP) is born today.

What are the benefits of impact investments?

Simply put, it is an environment in which everyone can win. Let’s put ourselves in the shoes of a person who wants to invest some capital in a promising company. What he hopes is that within a reasonable period of time that society will develop and thus gain. What if, in addition to the company and the investor, we could take into account another equally important element?

The third protagonist to be added is the positive impact on the environment and/or society. This newcomer allows us to take advantage of new methods to invest our money: for example, in addition to bonds we can use green bonds, titles reserved only for initiatives to reduce the energy impact in the European Union. 

NN Investment Partners brings a new social bond fund for impact bonds

In the financial landscape, a lot of investment is being invested in impact investments. An example is NN Investment Partners (NN IP) which announced the launch of the NN (L) Social Bond fund. The aim is to achieve a positive social impact combined with an attractive financial return. This is explained by Milano Finanza who also reported the words of Bram Bos, Lead Portfolio Manager Green, Social and Impact Bonds, NN Investment Partners:

"We are pleased to maintain our momentum in impact investing while playing a role in financing initiatives that foster social development. The issuance of social bonds increased in 2020 and 2021, especially for financing social projects that focus on managing the long-term effects of the pandemic. In this period, the social bond market has reached other impact bonds and now has a capitalization of over 400 billion euros, providing investment opportunities for a well diversified social bond portfolio. In 2022, we expect to issue EUR 250 billion. Our growth prospects are positive and we look forward to tapping into the social bond market and working towards a better future."

FIRST LEGO League, the final lands in Huoston

FIRST LEGO LEAGUE SMILEBOTS - The famous LEGO bricks, in more than 100 years of history have given rise to numerous creations. Their success is such that over the years have also been born of competitions that combine small colored bricks ingenuity, creativity and technology. From the smallest to the largest are millions of people who challenge to the sound of super innovative creations. In 1998, however, was born the FIRST LEGO League all dedicated to children aged 4 to 16 years. Let’s find out more about this competition.

What is FIRST LEGO League?

"In 1998, FIRST founder Dean Kamen and LEGO Group owner Kjeld Kirk Kristiansen joined forces to create the FIRST LEGO League, a powerful program that engages children in playful and meaningful learning, helping them discover the fun in science and technology through the FIRST LEGO League Experience.

Dean e Kjeld hanno la convinzione condivisa che FIRST LEGO League ispiri i team a ricercare, costruire e sperimentare e, così facendo, vivono l'intero processo di creazione di idee, risoluzione di problemi e superamento di ostacoli, acquisendo fiducia nelle proprie capacità di utilizzare la tecnologia.

FIRST LEGO League introduces science, technology, engineering, and mathematics (STEM) to children aged 4-16* through fun and exciting hands-on learning. Participants gain real-world problem-solving experience through a guided global robotics program, helping today’s students and teachers build a better future together.

Our three divisions inspire young people to experiment and grow their critical thinking, programming and design skills through STEM practical learning and robotics."

This is what you can read on the official website of FIRST LEGO League about the history and mission of this competition.

Smilebots e Smilebots Junior at the World Finals in Houston

There are a number of teams in the world that play FIRST LEGO League. All compete in championships at the regional level, the best then enter the National finals. The teams that manage to win the title of the tournament organized by their country of origin can, have access to the World Final in Houston. Among those who will try to get there are the two teams of the Roboticminds section of ated-ICT Ticino, Smilebots Junior and Smilebots. In two years these teams have collected numerous awards. The Smilebots have taken home 6 regional titles in Ticino, 2 Swiss national titles, 2 participations in the European finals and a participation in the 2019 World Final in Detroit.

These are the words of Federico Corsale, member of the Smilebots team:

"What I really like about the challenge is that you can travel and move around and see new places, because by winning we go to the various championships. I really like LEGO, I’m the team that builds them, and I also really like working in a team"

Read more about the project and support the two Swiss teams, Smilebots at the World Finals

But is it possible that still the design of the true Made in Italy has not entered the Metaverse?

ROSSANO TIEZZI METAVERSE BEAUTY - But is it possible that still the design of the true made in Italy has not entered the metaverse? I asked myself this when I met Fabio Rotella in his studio in Milan. And so we decided with passion and enthusiasm that we would take this great first step. Combine the creativity of an architect and his team with the technical 3D knowledge of great professional developers. For some weeks now, our two companies have been working side by side to reproduce in immersive reality the futuristic designs of architecture conceived from the experience of Italian know-how.

The Beauty of the Metaverse

But what does it really mean to bring beauty into the metaverse? It means first of all making the environments we live with our avatars comfortable and aesthetically satisfying places. Designer furniture, accessories, luxury floors and a wide range of colors. Nothing is impossible when designing virtual spaces. And it is precisely here that the point of view of an architect can make those spaces alive and ready for an experience as much like real life.

A bit like the cars that we have learned to make living rooms mobile precisely because inside of them we spend a lot of time of the day, so also the metaverse - which will be a dimension in which we will spend part of the working time and also of the free time in the coming years - must be cozy and relaxing.

In addition to this there is then all a business in the business to discover. While we help companies build virtual meeting places that perfectly meet the needs of the product, customer and employees, we are also inserting in those spaces a furniture that can become itself part of the business that develops and evolves within the metaverse. I am thinking for example of a chair or a painting or a piece of furniture designed exclusively for that space. All this can become an NFT and enter the flow of blockchain.

The collaboration itself between Advepa and Studio Rotella was born in an absolutely original way and is linked to the world of NFT. The contract between Advepa and Studio Rotella was in fact signed by a handshake between Tiezzi and Rotella that today is already an NFT, a non fungible token, which has a contract value in effect and that will enter the blockchain.

Beauty is the only criterion we have to give life to something lasting. An idea as perfect as it is nothing without beauty.

An idea as perfect as it is nothing without beauty and also applies to the Metaverse, words of Rossano Tiezzi

In short, as the metaverse expands in various directions, our group has chosen to take a very precise path: an aesthetic path. Alongside the development of ideas that make a difference to business through 3D, we want to offer growth opportunities to companies, without sacrificing a rewarding experience.

«Beauty and truth are one thing. This is what we know about the earth and this is all that matters.» Thus wrote John Keats, British poet who embodies the values and themes of Romanticism. Beauty is the only criterion we have to give life to something lasting. An idea as perfect as it is nothing without beauty. Which supports it, makes it palatable, desirable, makes it something unique and everyone wants to be a part of. Beauty has entered our metaverse and we can no longer do without it.

READ ALSO --> Smart Working: But is it possible that we do not understand its real potential?

Nike prepares to enter the Metaverse

NIKE METAVERSE - After an initial loss, we are now beginning to become familiar with the term Metaverse. On the market more and more companies and big brands are beginning to perform maneuvers to be found ready. Yes, because the idea of the Metaverso fascinates and promises concrete growth opportunities for those who will be part of it. So there is already a strong increase in the number of realities that take action to ensure that they are ready when the Metaverse is realized.

There are already forms of Metaverse

In this period it still seems very difficult to talk about Metaverso disconnecting. the concept by Mark Zuckerberg. The same maneuver of changing the name of the company from Facebook to Meta has made these two entities even more inseparable. Actually, if you look around, if you explore the market, you can see that some forms of metaverse are already available. The most obvious and easy to look for examples are video games. The most emblematic case is that of Fortnine.

If you conduct a more accurate research, however, we will also see that there are forms of metaverse that are closer to the idea that this place has Zuckerberg. And it is precisely within these spaces that companies, from small to large, are beginning to enter to understand what growth opportunities the Metaverso can offer. The most striking thing is the access. In fact, no one is excluded in this reality that takes place on the digital. Everyone has the same opportunity to enter and take advantage of all the advantages.

Nike prepares to enter the Metaverse

Not only companies, but also real sectors, are putting their resources in place to better prepare to access the Metaverso. Among these we also find the world of fashion, including sportswear. To make the news was in particular the case of Nike. Recently the news has come that the well-known trademark has filed seven applications for as many patents for the virtual world. These are the names Nike, Jordan and their respective logos, the "mustache" and the Jumpman. Not only was it also applied for the claim "Just do it" among others.

Nike has also opened applications for a "virtual material designer of footwear" and a "virtual designer". They are figures that would be added to those already present in the team dedicated to the creation of digital products.

Mffashion explains the reasons behind this choice:

"The idea of the American brand would be to bring into the virtual world the products that Nike sells in reality, offering its customers who will attend the augmented reality proposed by Mark Zuckerberg the opportunity to dress them digitally. As reported in the foreign press, the application was made official on 27 October and would allow, with registered logos, the digital creation of virtual footwear not downloadable, but also clothing, such as: headgear, glasses, bags, sports bags, backpacks, sports equipment, art, toys and accessories for use in virtual environments".

Read more about the Metaverso

Logistic Digital Community inaugurated

LOGISTIC DIGITAL COMMUNITY - We are in the era of digital transformation that involves every sector of the world economy. Even ports are not exempt from the digital revolution. This is why the Logistic Digital Community was created by Federlogistica and Conftrasporto-Commercio. Draft of a " community between all the operators of the row of logistics, transports and shipping in order to diffuse the digital culture." Let’s go into detail.

Digital transformation and companies

Digital transformation is the mechanism by which synergies are created between business and digital technology. In order to give life to these collaborations, however, the company must be ready and responsive to fully grasp the potential of the tools made available. There must be flexibility and a willingness to get involved, but above all, preparation for change.

In the business landscape there are many companies that still can not fully understand the true meaning of digital transformation. In fact, it is thought that it only provides for the digitization of internal processes within the company. In reality, it includes everything relating to the inclusion of new technologies capable of assisting and making work within the company more efficient. Companies that are still lagging behind from this point of view need a reference point that serves as an example to look at. But there is also a need for realities in which it is possible to confront and share projects, ideas and resources to face this delicate phase. An example is the Logistic Digital Community project.

The engagement of Federlogistica and Logistic Digital Community

On 25 October 2021 the Logistic Digital Community was officially presented in Genoa. the first to take word to the event has been the president of Federlogistica Luigi Merlo:

"From today begins a transformation that will involve companies, institutions, also initiating a change in the associative world compared to a great challenge that Europe has launched us, that the government has relaunched with the PNRR, but also with energy transition policies. Federlogistica wants to connect and support its companies in an accompanying phase towards this transformation. Our association sees a huge presence of multinationals, but also of small realities. The challenge is to put them together, because there is no negative confrontation between global and local".

But what are the intentions that moved the realization of Logistic Digital Community?

The will and purpose that move the Digital Community Logist can be read directly on the site of Federlogistica.

"The protagonists of the Community will be companies and service companies in the supply chain, with Federlogistica as a subject aggregator and diffuser of the potential of the digital transition, on which significant resources have been allocated by MIMS through PNRR funds 2021-26 and Structural Funds 2021-27.

Between the partner founders of the Logistic Digital Community with Conftrasporto-Confcommercio there are Federlogistica, Digital Liguria, Cetena, Polytechnic of Turin, Diec and the Italian Center of Excellence on the Logistics and the Transports and Infrastructures of the University of Genoa. Technical partners Consorzio Global and Federlogistica Service.

The steps are clear and have the purpose of simplifying and optimizing the work processes through the new 5G and IOT technology, the protection of computer systems, Cyber Security to protect the security in the company from digital threats and attacks, the contamination of ideas and good practices aimed at business innovation, the application of company use cases to promote digital development and therefore the creation of networks and opportunities between companies in the supply chain to create value."

Green hydrogen projects for ports

Expo Dubai kicks off, between mobility and sustainability

EXPO DUBAI - It bears the name of the date 2020, but will take place from October 2021 to March 2022 Expo Dubai 2020. Despite the year of delay has opened its doors and is the first major international event after the stop imposed by the pandemic.

Expo Dubai 2020

With the accompaniment of the voice of Andrea Bocelli and other famous singers on October 1, 2021, Expo Dubai opened the doors of all the installations. There are 192 participating countries with an audience expectation of 25 million expanded in 6 months. It is the first major international event to take place during the pandemic period, but the awards to be praised are quite different. It is in fact the largest Universal Exhibition held so far and the first to take place in the region ME.NA.SA (Middle East, North Africa and South Asia).

Each pavilion, installation, event and everything that is present in the exhibition focuses on three main themes: opportunity, mobility and sustainability under the thread of "Connecting Minds, Creating the Future". The purpose of the Expo is not only to show architectural beauty, but to bring organizers and visitors to reflect on important problems and to study together the possible solutions. All this taking advantage of an exposure site equal to 4.38 square kilometers.

The Italian Pavilion

Among the excellences presented at Expo Dubai is the Italian Pavilion. Realized thanks to 70 institutional partners, more than 50 sponsoring companies, 15 Regions and 30 Universities will present during the 182 two days of opening numerous events and events under the motto Beauty unites people, motto of the opening of the Exhibition. Not only the main issues, opportunities, mobility and sustainability are also addressed at 360 years. The way in which the structure of the pavilion itself has been conceived and realized is already part of a circular economy. The walls are made with recycled plastic wire, fireproof; the paint used are obtained with the remains of coffee and orange peel. The project by architect Italo Rota is designed to consume CO2 and never be abandoned.

The cover of the pavilion, realized from Fincantieri, is constituted by three overturned hulls that they reproduce the Italian flag and that after March they will be put in sea and will cover the naval ways for all the world. Although Rota and Carlo Ratti, another author of the project, state:

"In reality, the three hulls were so much appreciated that the Emirates could hold them longer and in any case they are the example of an architecture that is increasingly transformable and changeable over time. In practice it is a circular and installation architecture, completely removable and reusable".

The ingenuity and innovation of our pavilion are mainly hidden behind the ventilation system. There is no air conditioning inside the 3,500 square meters by 27 meters high, but those who enter do not notice, despite the 40 degrees outside. To explain why it is the same Rota: "The facades are not walls», he explains, «but rows of wire made of recycled flame-retardant plastic that make the wind pass. We are close to the desert and the wind, which is constant here, creates internal ventilation. Aeration is aided by horizontal water surfaces, which exploit the ancient evaporative cooling techniques of desert areas, helping to lower the perceived temperature".

The projects hosted by the Italian Pavilion of Expo 2020

The Italian Pavilion itself respects all the basic principles that Expo Dubai wants to promote. But this is not enough and the projects presented to you have great weight and relevance. We are talking for example about the installation Terna "Driving Energy". It is a work of art by the artist Marianna Masciolini that represents the concepts of sustainability, innovation and digitalization in three different forms. It is a project designed to raise awareness of the issues that the world’s major players will have to face at COP26. The project consists of a network that extends throughout the Italian Pavilion and guides the visitor along the tour inside it, a metaphor of the electricity grid that brings light to our homes.

The economy of electric cars, with Hamid-Reza Khoyi

Know your client: Hamid-Reza Khoyi introduces the topic

KNOW YOUR CLIENT HAMID-REZA KHOYI - Investing is not so easy, as it is not easy for those who manage the client portfolio to be aware of the person’s history and his money. In order to do their job properly, advisors need to know as much as possible about investors in order to make the most of their money. To do so they have a number of tools including the "Know your client, let’s discover it together with Hamid-Reza Khoyi.

Know your Client: what is it?

The Know your Client is a tool used to verify the identity of a customer and assess potential risks or illegal intentions in the relationship with the customer. Investment advisors, for example, use it to ascertain the financial situation of their clients and that this is not included in the "black list" or otherwise. This tool is also useful for auditors for whom it is called "Understand your Business". In general, the fields of application are many.

There are three steps in the KYC procedure:

At this stage, all the basic information of the assisted person is collected through the compilation of the primary documents. It therefore requires all the user’s personal data and occurs through the use of credentials such as name, date of birth, address, or other documents. At this stage, the modern screening tools of the customer made available by the modern Fintech are also available.

At this point the customer’s identity is verified and the risk profile is evaluated using the user’s credentials collected. The legal nature of the client, the activity mainly carried out, the geographical area of residence are thus verified.

Performing KYC only in the client’s cognitive phase is not enough. There must be continuous monitoring over time to verify that the information collected initially continues to be valid and that the user behaves correctly over time.

Know your client: Hamid-Reza Khoyi tells you who you are interested in and how to use it

The Know your Client is a freely usable tool in the business world, but there are figures who have the obligation to implement it. These are banks, financial intermediaries, trustee, and industry professionals.

These figures have at their disposal many management technologies to do it at their best. There are directives that require you to prove that you have the software for testing KYC, but everyone is free to adopt the most appropriate degree of depth. Of course, the more you think the customer is a potential risk, the more convenient it is to do a more in-depth analysis.

Important tool to support anti-money laundering

As we have seen, it is a very versatile tool that affects several fields of application, but the first purpose for which it is designed is to support the battles of money laundering. The necessary practices to ensure that illegally obtained money can be used legally, such as insurance fraud, are unfortunately difficult to detect, but the Know your Client, as Hamid-Reza Khoyi says, is an excellent ally.

Now that most operations can easily take place online, adopting KYC becomes more and more fundamental.

Know your customer, the prospects for the future projected by Hamid-Reza Khoyi

The market offers numerous KYC implementation solutions including a wide range of artificial intelligence algorithms that can implement research processes and speed them up without losing efficiency and safety. The future that is slowly showing us technology allows us to look very far ahead.

"Maybe one day the technology will amaze us so much that even the Blockchain can be a useful tool for the Know your Client" - says Hamid-Reza Khoyi.

Greenwashing with Hamid-Reza Khoyi

GREENWASHING HAMID REZA KHOYI - The need to fight climate change and defend our planet is an issue that must concern everyone. Unfortunately, however, there is still no adequate interest on the part of the common opinion, even if we are slowly moving in this direction. Companies have understood that the market is increasingly sensitive to the issue but too often they say they are sustainable businesses rather than actually being sustainable. Greenwashing is a widespread phenomenon, but equally harmful to the planet and Hamid-Reza Khoyi explains why.

Greenwashing hazard

To speak well of the topic you need to first explain what greenwashing is. By greenwashing is meant "to be green facade" or declare to be a sustainable company, ecologically cutting edge, but not to be with the facts. Companies are inclined to do so to win over a market that is increasingly sensitive to the issue of sustainability, but is still too little informed. Communicating that you are a green company fascinates the customer and therefore allows you to maximize profits.

Investing in eco-sustainable adjustments is expensive and still does not lead to adequate economic feedback, so greenwashing is a marketable issue. Unfortunately, consumers find it extremely difficult to defend themselves against such deception. The only tool available to them today is that of information, that is to make accurate searches, also on the web, on the company from which you want to buy to understand if they apply or not what they say.

Boycotting greenwashing is wrong for Hamid-Reza Khoyi

There are solutions that could also be implemented by politics to try to eliminate greenwashing, but we will talk about it later. In fact, change can and must also start from the bottom, that is, from us consumers. We must be the first to believe in the values of sustainability and put them in our choices, but without falling into heavy mistakes.

In my opinion, for example, boycotting a company that turns out to be greenwashing is both wrong and counterproductive. But you can denounce and expose the names of those who do not work in a sustainable way as you say. This operation brings two benefits: - forcing the offending company to become effectively sustainable; - highlighting even more those who actually implement eco-sustainable policies.

As consumers, however, we must also become more aware and more informed in order to be more sustainable ourselves and to be able to find those who operate greenwashing. Our relationship with consumption must also change. It is not utopian to think of the realization of ethical consumerism, despite the society in which we live. It is wrong to impose what we buy, but we can think that we can ensure that the consumer has everything he needs to be able to take ethical and responsible action.

The importance of communication

A very powerful tool that those who do greenwashing have is advertising, whether through billboards, social, TV, or online. In fact, it is all a matter of facade and communication and these are the main means on which everything revolves. Unfortunately, this cannot be prevented, but here too it is necessary for the consumer to have an interest in developing information and to find out where the truth lies.

To recognize if a company is really sustainable you have to look at some things. For example, you can search within the description of your company values if there are the principles of eco-sustainability that you are committed to follow. In addition, in some cases it is also possible to access concrete data, such as on CO2 emissions. In fact it is possible to monitor the emissions and the collected data can be reported publicly so as to witness the actual commitment of the company.

Greenwashing can be fought with the help of certifiers like Hamid-Reza Khoyi

Around there are still no viable policies that allow you to prevent greenwashing or at least hinder heavily. But an important tool is already entering the market. It is the Bcorp certifications. They are attested that they are obtained after having demonstrated with the facts that they have respected very high criteria of sustainability.

"Certified companies must meet the highest standards of verified social and environmental performance, public transparency and legal accountability to demonstrate that they are balancing profit and purpose, doing good for all stakeholders, in other words, not just the shareholders."

As a certifier of accounts I consider this road easily feasible and the right one. In fact, governments could require that companies provide certifications in which they guarantee to meet certain parameters and make them public, a bit like it happens for the energy classes of many products. In this way it would be clear to everyone if a company only says it is sustainable or it really is.

In this sense, my profession would also be very important because of course it would be useful for there to be competent bodies to verify the authenticity of the certificates issued. And if we didn’t do our job well and support greenwashing practitioners, we’d be at great risk. In fact, once discovered, we would lose credibility and our business would also be affected.

Greenwashing is wrong but turns on hope

There are those who believe that, despite the lack of eticity, greenwashing is an awareness and those who condemn it in no uncertain terms. I feel like I’m in the middle of these two schools of thought. In fact, the fact that there are companies willing to use it means that you feel the weight of a market that wants to be sustainable. This is good because it means that consumers are moving in the right direction. However, as I said earlier, we cannot remain silent. We must make this phenomenon known and we must expose those who implement it so as to force them to implement concrete and real sustainability actions.

If you are curious about the Bcorp theme, click here.